Delicious Ambitious - inspiration for girls who are going places

When new mother Sally Preston was spending hours pureeing vegetables for her children, she came up with the idea of producing frozen baby food. She launched babylicious and in doing so, created a brand new market sector. Babylicious has won a number of awards and in June 2005, the range was expanded to include Kiddylicious. But it has not all been easy. We caught up with Sally at her London premises and started by asking her to tell us a bit more about babylicious…..

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